SEO, SAO & GEO Brief (South Africa)

Let’s grow qualified traffic and bookings. This brief maps what you sell, where you sell it, and what content we need so you can rank, be cited, and still win the click. It covers classic SEO, SAO (Search-Answer Optimisation for answer engines and assistants), and GEO (Google AI Overviews).

Two quick options

Start the Brief (10–12 minutes)

Book a 15-min Strategy Call (if you’d rather talk first)

Quick primer (so we’re on the same page)

SEO

Search Engine Optimisation

Helps your website rank higher on search engines with great content and backlinks

AEO

Answer Engine Optimisation

Optimises for voice search and quick answers on AI platforms like Siri and Alexa

GEO

Generative Engine Optimisation

Structures content to boost visibility in AI-driven search results like ChatGPT and Google Gemini

Future-proofing your marketing means...

preparing for search that doesn’t always send a click.

Classic SEO still matters for rankings, but people now get answers in multiple places:

AI Overviews, voice assistants, Maps, and chat results — and in South Africa a big share of enquiries jump straight to WhatsApp or a phone call.

AEO (Answer Engine Optimisation) makes your content easy to quote: clean headings, tight FAQs, steps, data points and named sources.

GEO aligns that same content to Google’s AI Overviews and gives a reason to visit — live prices, availability, calculators, POPI notes and SA payment options — so you earn both the citation and the click.

Together with SEO basics (keyword targeting, internal links, fast pages, schema for Organisation/LocalBusiness, Service, FAQ, HowTo and Reviews), this approach finds clients where they actually are and measures what matters: calls, WhatsApp starts, bookings and forms.

Relying on SEO alone risks being invisible in zero-click answers; combining SEO, AEO and GEO ensures you’re present, credible and chosen.

What you’ll get after submitting

  • A 30-day plan with keyword map, pillar + support pages, and internal links

  • Answer-ready structure (FAQs/How-Tos, data points, sources) for SAO & GEO

  • Schema plan (Organisation/LocalBusiness, Service, FAQ, HowTo, Product, Review, Article, Breadcrumb, Video)

  • GBP tidy-up (categories, services, photos, reviews) and local signals

  • Tracking that proves outcomes: calls, WhatsApp starts, bookings, and forms

Data & POPI note

We collect only what’s needed to plan your SEO, SAO and GEO work: contact details, service areas, content inputs and files you choose to share. Messages and files are stored in our product suite with role-based access. You can ask us to correct, export or delete your data at any time. If you opt out of marketing, you may still receive essential service messages (e.g., booking confirmations).

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STILL NOT SURE?

Frequently Asked Questions

How soon can we see movement?

Content updates and internal links can lift pages within a few weeks; tougher terms take longer. We focus on wins you can feel in the first 30–60 days while the bigger phrases build.

What’s different about SAO and GEO vs. normal SEO?

We structure answers so assistants and Overviews can cite you (clear headings, lists, steps, data + sources), and we always give a reason to click: price tables, calculators, local payment and POPI notes, or book-now slots.

Do you handle Google Business Profile and reviews as part of this?

Yes. We tidy categories, services and photos, set review requests, and add a light review widget on site so your proof shows where it matters.

I’m on a tight budget. Can I just get a plan and do it myself?

Yes. Choose the Full SEO/SAO/GEO Audit & Action Plan. You’ll get a 90-day roadmap, keyword map, pillar/support page outlines, on-page fixes, internal-link plan, answer-ready FAQs/How-Tos, schema (Organisation/LocalBusiness, Service, FAQ, HowTo, Review), a Google Business Profile checklist, and tracking setup notes for calls/WhatsApp/bookings. We include step-by-step checklists and page briefs your team or dev can implement, plus a 45–60 minute handover. Turnaround is typically 5–10 working days.

Can you implement it for me instead?

Yes. The Done-For-You option delivers the plan and the work: copy, pages, FAQs/How-Tos, schema, GBP tidy-up, review prompts, internal links, and conversion tracking. We ship in phases (critical fixes first, content next, then enhancements) and report on leads and bookings, not just rankings.

Can I start with the audit and upgrade later?

Absolutely. If you move to Done-For-You within 30 days, we credit the audit fee against implementation. We can also phase delivery to match your budget—fix tracking and GBP first, then priority services and locations, then supporting content/tools (price tables, calculators).

@ Copyright Sweet Muse Marketing

• Reg. No. 2025/325070/07

• EME (B-BBEE Level 4)

• 100% Woman-Owned

• Nationwide (Remote)

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