Health & Wellness (South Africa)
Turn more enquiries into booked, attended appointments and compliant follow-ups—without phone tag, diary clashes or risky admin.
Calls and WhatsApps arrive during sessions, replies are delayed, and slots go empty. No-shows and late cancellations hurt. Intake forms, consent and FICA-style ID checks are scattered. Clinical notes live in an EHR, but comms, deposits, reminders and reviews sit in separate apps, so teams chase paper and managers cannot see bottlenecks.
The outcome
All enquiries land in one queue (WhatsApp, web chat, email) and get a friendly reply in seconds. Patients self-book into the right clinician, room and slot. Deposits or late-cancel fees are handled up front. Reminders are load-shedding-aware with one-tap reschedule. After each visit, invoices and private feedback go out immediately; recall cycles and programmes keep good patients returning. You see live performance by practitioner, location and channel.
Legal guardrails baked in
POPI treats health data as special personal information. Capture only what’s needed to assist and book, store clinical detail in your EHR, and keep a clear consent line in chat/forms. National Health Act confidentiality means no disclosure without a lawful basis. HPCSA’s telehealth stance allows remote care with informed consent, secure channels and proper records. CPA supports fair, disclosed cancellation fees; communicate the policy at booking.
GPs & Specialists
Outcome
faster replies, fewer no-shows, clean recalls and compliant telehealth.
Build
WhatsApp-first triage, appointment types, minimal pre-visit admin (ID, medical aid, consent), load-shedding reschedule, telehealth consent and logging, post-visit instructions without diagnoses in messages.
Dental
Outcome
full chairs and smoother high-value cases.
Build
multi-chair calendars, deposit rules for long treatments, treatment-plan scheduling, recalls, after-care, satisfaction checks routed privately rather than public “testimonials”.
Physio, Biokinetics, OT, Speech & Audiology
Outcome
series adherence and fewer gaps.
Build
package scheduling, plan-of-care reminders, policy-aligned late-cancel fees, family flows where guardians book.
Optometry
Outcome
reliable recalls and on-time collections.
Build
exam bookings, spectacle/CL collection nudges, annual recalls, factual service pages and pricing.
Dietetics & Nutrition
Outcome
smoother intakes and programme adherence.
Build
minimal intake, package scheduling, secure follow-ups with tips that avoid sensitive detail.
Psychology & Mental Health
Outcome
easier access with strong boundaries.
Build
consent-first intake, discreet reminders, teletherapy consent and logging, private feedback routing, no public testimonials.
Aesthetic Medicine / Med-spa
Outcome
controlled demand and fewer no-shows.
Build
deposits for injectables/procedures, factual treatment pages, careful social wording, private satisfaction checks.
Pharmacies & Nurse-led Clinics
Outcome
booked clinic slots and tidy audits.
Build
vaccination/clinic calendars, pre-screen and consent forms, EFT/card links, post-visit info; keep clinical data in pharmacy systems.
Non-regulated Wellness (gyms, yoga, spas)
Outcome
full classes and renewals.
Build
class calendars, memberships, deposits for peak, WhatsApp campaigns and review prompts.
The stack that does the work
Conversations unifies WhatsApp, chat and email so nothing slips. Calendars handle clinicians, rooms and buffers. Pipelines track Lead, Booked, Deposit Paid, Completed, Invoiced, Feedback. Workflows run replies, deposits, reminders, reschedules, invoices and recalls. Forms and surveys collect intake and private satisfaction. Estimates and invoices take card or EFT via PayFast/PayGate. Custom Objects hold programmes and packages for targeted campaigns. English and Afrikaans templates included.
POPI-aware widget consent
“By speaking to us here, you agree that we’ll use the information you share to help with your appointment and run our services. We keep it secure. You can ask to see it, update it, or have it removed. We follow South Africa’s POPI requirements.”
Quick-start checklist
Connect WhatsApp and the chat widget.
Create calendars per clinician and room with buffers.
Build a pipeline and cancellation policy with deposits for long appointments.
Load EN/Afr reminders and reschedule templates.
Add private feedback and recall sequences.
Turn on dashboards by practitioner and source.
Go live, then tune weekly.
Ready to turn more chats into confirmed bookings and loyal clients?
@ Copyright Sweet Muse Marketing
• Reg. No. 2025/325070/07
• EME (B-BBEE Level 4)
• 100% Woman-Owned
• Nationwide (Remote)
• WhatsApp Business Enabled
