Real Estate & Property
Turn more portal clicks into viewings, offers and signed leases—without missed calls, diary clashes or admin overload.
Property24 and Private Property leads hit inboxes after hours, buyers switch to WhatsApp, and slow replies cost viewings. Show houses crowd weekends and calendars collide. Vendors want feedback now; landlords want screening done yesterday. FICA collection drags on. Offers, leases and deposits sit across email, PDFs and spreadsheets. Managers can’t see bottlenecks by office, agent or source.
What changes
Every Property24/Private Property, website and WhatsApp enquiry is captured in one queue and answered in seconds with a human-sounding message. Viewings book into the right agent or pooled “show house” calendar, with confirmations and smart reminders. After-hours auto-reply acknowledges load-shedding or travel and proposes the next slot. Sellers and landlords get timely updates without chasing. Offers and leases go out for e-signature quickly. Deposits and reviews are requested automatically. Management finally sees where deals stall—and fixes it.
Day-to-day flow
Leads land, auto-tag by area/listing, and route to the right agent. The buyer/tenant picks a time; the system sends directions, reminders and follow-ups. Post-viewing, a quick prompt collects feedback and moves the pipeline. For sellers/landlords, activity reports go out on schedule. When ready, an Offer to Purchase or lease is generated, sent for e-signature, and the conveyancer, bond originator and parties are notified. On completion, Google and HelloPeter reviews are nudged while the win is still warm.
Four journeys we fix
Buyer
instant WhatsApp reply, fast viewing slots, clear next step after every touch.
Seller
mandate signed, weekly progress without chasing, structured feedback after each viewing.
Landlord
compliant tenant application, credit-check consent captured, quick decisions with fewer no-shows.
Tenant
simple application, deposit and inspections scheduled, updates without phone tag.
Built for SA compliance
POPI consent sits in your chat/contact form; the chat respects opt-in.
FICA capture is a first-class flow (ID, proof of address, entity docs), with a tidy audit trail.
Rentals reflect the Rental Housing Act milestones: application, deposit, incoming/outgoing inspections and deposit release.
For PPRA, documents and comms sit in one record, making FFC-related audits simpler.
Payments that fit local practice
Issue quotes and invoices from the same workspace. Take card or EFT; add PayFast/PayGate links for application fees, deposits or holding fees where your trust-account policy allows. Send automated levy/rent reminders and gentle arrears chasers on WhatsApp first.
The stack that does the work
Conversations unifies WhatsApp, chat and email so nothing slips. Calendars handle personal, team and pooled show-house slots (Saturday/Sunday included). Pipelines show New, Qualified, Viewing Set, Offer/Application, Transfer/Lease, Closed. Triggers send the right message at the right time. Custom Objects store property records (address, beds, price, status) and link them to buyers, sellers and landlords for smarter matching and segmented campaigns. Templates ship in English and Afrikaans. Reviews flow to Google and HelloPeter automatically.
The outcome
Speed-to-lead climbs, no-shows fall, paperwork shrinks, and updates reach clients on time. Agents work one queue. Principals coach from live data, not guesswork.
Ready to see it for your office? We’ll map your sales and rentals flow, set up the pipeline and automations, and start with your highest-impact listings or areas—then scale branch-wide.
@ Copyright Sweet Muse Marketing
• Reg. No. 2025/325070/07
• EME (B-BBEE Level 4)
• 100% Woman-Owned
• Nationwide (Remote)
• WhatsApp Business Enabled
