Fast pages, smart schema, concise answers for AI and search.



We map the questions your buyers actually ask in South Africa, including colloquial phrasing, and decide which topics get short, answerable modules (AEO) and which need in-depth, citable guides (GEO). The output is a keyword-to-page plan with English copy first and optional dual-language blocks where useful.

We ship speed and crawl basics, tidy URLs and internal links, then implement a reusable schema pack: Organisation, LocalBusiness, Service, FAQ and HowTo, plus Review where applicable. This makes pages machine-readable for search and answer engines.

Each service section gets a tight Q&A block that mirrors how people ask, followed by a two-sentence “How it works” and a short inclusion list. This is designed for featured snippets, People-also-ask and AI overviews, with POPI consent lines on any forms.

We publish one meaty piece that can’t be summarised away: a comparison or step-by-step guide using first-party detail, screenshots and outcomes. When relevant, we add one small interactive tool (e.g., “missed-call cost” or “booking uplift” calculator) to earn dwell time and links.

Google Business Profile tuned for South Africa, consistent NAP, fresh images, and a review request flow. Where relevant, we add .co.za citations and surface evidence blocks on-page: author bio, dates, sources and visible contact routes
to satisfy E-E-A-T.

We report on impressions, clicks and bookings—and the AI era metrics your notes call out: snippets won, FAQ/HowTo impressions, inclusion in AI citations/LLM visibility, and “pull-through” click-through where overviews appear. We iterate monthly with a small backlog.