Ida Slabbert Published on: 10/09/2025
New Blog PoThis deep-dive unpacks how search has changed in 2025 and why many once-reliable rankings have slipped. You’ll learn the roles of SEO (classic rankings), AEO (being cited in AI answers) and GEO (entity and local visibility), what Google’s AI “proposals” at the top of results actually are, and why they often recommend different businesses. With South African examples and plain-English takeaways, it shows how to rebuild visibility across web, answers and Maps — and turn shifting algorithms into steady, qualified traffic.st Description
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